Selling During the Christmas Season: Why Now Is a Smart Move

Michelle Champion Posted on 02 Dec 2025

The Christmas period might seem like a quieter time in real estate—but in Cairns, it’s actually one of the most strategic moments to put your property on the market. With families preparing for the new year, buyers relocating before school starts, and fewer homes available, the festive season creates a unique window of opportunity for sellers.

If you're considering selling, here’s why Christmas could be the perfect time to make your move.

Why Christmas Is a Powerful Selling Season

While many assume buyers switch off during the holidays, the truth is quite the opposite. The lead-up to Christmas brings a motivated wave of people looking to secure a home before January. Families relocating to Cairns aim to settle in early, and with school holidays underway, they have more time to inspect properties.

On top of that, fewer homes come onto the market at this time. With reduced competition and strong buyer demand, sellers often achieve faster results and stronger offers. In a season where people are planning next steps and making fresh starts, your property could be exactly what they’re searching for.

Reason 1: Families Are Relocating Before School Returns

The period between December and January is one of the busiest times for interstate and regional relocations. Many buyers want to be fully settled before the new school year begins, which creates a surge of serious, ready-to-purchase house hunters.

This urgency works in your favour—motivated buyers, decisive timelines, and strong intent to secure a home as quickly as possible.

Reason 2: There Are Fewer Homes on the Market

As Christmas approaches, listings noticeably drop. Most sellers assume it’s better to wait until the new year, which means your property faces far less competition.

Fewer choices for buyers =

More attention on your home, more enquiry, more offers, and ultimately more money in your pocket.

With demand high and supply low, the Christmas market gives your property a powerful edge.

Reason 3: Renters Are Making Their Next Move

This is the time when rental leases end, holiday plans shift, and people start reassessing their living situation. Many decide it’s finally time to stop renting and buy their first home.

These “in-transit” renters are prime buyers—focused, flexible, and eager to move quickly. Listing your property now ensures you capture this seasonal demand.

Reason 4: You Can Travel—We’ll Handle Everything

If you’re heading away for Christmas, there’s no need to stress. At Champions in Real Estate, we manage the entire selling process while you enjoy your break.

From marketing and inspections to buyer follow-ups and negotiations, everything continues seamlessly behind the scenes. You return to progress—sometimes even offers—without lifting a finger.

Thinking of Selling This Christmas?

Don’t wait for the new year rush. The festive season offers a rare combination of motivated buyers, minimal competition, and peak relocation activity.

If you’re considering selling or want to understand how the Christmas market could work for your property, the team at Champions in Real Estate is here to help you maximise every opportunity.